Thinking about selling your Ocala home? One of the first and most important steps in the selling process is to price your Ocala home correctly from the get-go. Many sellers don’t realize that initially overpricing a property “to see what will happen” can prove to be an expensive gamble.
Marcia Bright, Licensed, Real Estate Agent – Serving Ocala – Marion County, Citrus County, Sumpter County, Lake County, and all Surrounding Areas – Call Us Today! 352.433.0340
Price your Ocala home too high and potential buyers may take a pass on even taking a look at it. Others may look at it but walk away without even making an offer. The last thing you want is to have your Ocala real estate property sit too long on the market – as homes lose their freshness and appeal after the first two to three weeks of showings. When the listing is still new you have the attention of buyers – longer than 30 days and buyers start to wonder if there’s something wrong with it.
Put Yourself in the Buyers Shoes
Often times, sellers are too emotionally attached to their home to objectively place an accurate value on it. They may also enter the market with an inflated sense of their home’s worth. That’s why it can be beneficial to do some comparative shopping. Put yourself in the buyers shoes and see what else you could get for the asking price of your home. Once you start looking around to see other Ocala homes for sale for the same price, you’ll have a better idea of how your home fares in the current market.
Pricing is all about supply and demand, and no matter what you think the price of your Ocala home should be or how much you would like to take away from the sale – the bottom line is that your home is only worth what the market will bear. One of the key ways to compare your home to other homes on the market, and price it competitively, is to have a professional comparative market analysis (CMA) or home valuation done.
A good CMA is both an art and a science. It requires the skills of an Ocala real estate agent with local market knowledge and insight on which homes to compare and how to interpret the prices. Some agents are much better at figuring out how to price your Ocala home than others – so experience matters. We understand the nuances of the local Ocala market and know how to accurately price homes based on those specifics. A comprehensive CMA should include the following items:
- Local market conditions, including whether home prices are rising or falling
- Sales prices for similar homes nearby that have sold in the last month or two
- Prices for homes currently on the market
- Average difference between the list prices and sale prices on similar homes that have sold
- Listings that expired (usually because they were priced too high and no one bought) within a reasonably recent time period
- Prices of pending sales – rather than closed sales – as they are the most recent
Marcia Bright, Licensed, Real Estate Agent – Serving Ocala – Marion County, Citrus County, Sumpter County, Lake County, and all Surrounding Areas – Call Today! 352.433.0340
There are many components to selling a home in Ocala. That is why you want an experienced Ocala real estate agent on your side – from listing your Ocala home at the right price to closing and beyond! Our team of real estate professionals is 100% committed to providing exceptional, personalized service and will work relentlessly on your behalf. We invite you to give us a call, fill out the online contact form or email us today – we look forward to speaking with you!
Marcia Bright, Licensed Real Estate Agent
2709 SW 27th Avenue, Suite 103
Ocala, FL 34471